Strand Beach Road - 2024/5 Apartment Sales

The 52 apartment blocks along Strand's 3.5-kilometer-long Beach Road in the Helderberg area of Cape Town, offer diverse lifestyle options and a very competitive and broad price spectrum for buyers and investors.

The average price for apartments during 2024 was R2 297 516. Depending on the age, size, and location of the unit, Beachfront apartments sold for between R633 334 for a unit at the back of Die Da Gama to R5,1 million for a 215 sq.m. 12-floor penthouse in Odeon. The highest price per square meter was achieved in the Peninsula Bay on the Platinum Mile, where a 45 sq.m apartment sold for R37 778 per sq.m. The lowest price achieved per square meter was R8 929 for a 333 sq.m apartment in Hibernian Towers (which sold for R3 million).

Apartment sales on Strand’s Beach Road have been decreasing in the last 3 years, falling from a record 119 sales in 2022 (10 apartments per month) to 90 sales in 2023 and 94 in 2024 – or about 8 apartment sales per month, averaging 2 sales per week. However, beachfront apartment sales in the Strand were however still double the pre-COVID-19 2018/19 period's 4 units sold per month.

Total apartment sales in 2024 increased by 6,6% in Rand value from R206 857 000 (2023) to R220 561 501, which translates to roughly R18,3 million per month or R4,6 million sales per week.

Beach Road’s Lifestyle Offering Expansion

Strand Beach Road saw a variety of new eateries and coffee shops open in 2024, including a new Checkers Shopping Centre at the Beach Road circle (opposite the Strand Pavillion).

Construction of the second phase of the Strand's Boardwalk (a seawall of about 900 metres long) has commenced and it is projected to be completed by November 2026. This project is expected to significantly enhance the value of apartments between Odeon and Peninsula Bay Hotel due to the wall’s improved jogging and walking public spaces, as well as providing at least 100 years of “flooding security” against rising sea levels for all beachfront properties between the Strand Pavillion and Greenways Golf Estate.

The 1,7 km long first phase of the Boardwalk not only transformed how both residents and visitors utilize the beach area along the Golden Mile and the Central section of Beach Road, but it has also attracted direct investment into the commercial and food offering on Strand Beach Road.

A new Cape Point Film Studio film set of R900 million, is also planned opposite the new Paardevlei Shopping Centre / Strand Golf Course, which will undoubtably also boost the commercial offerings of the area.

Apartment Sales - Pricing Tiers (Categories)

Strand Beach Road’s price ceiling is at present between R6 million and R7 million - achievable by only the modern complexes with above average sized units. The 352 sq.m. penthouse in Helderberg Sands (Beach Road 152) sold during the first semester of 2025 for R6,9 million.

Forty apartments (43%) sold for less than R2 million and only 20 apartments (21%) sold for more than R3 million.

Only 2 apartments sold in 2024 for more than R5 million.

7 Apartments, or 7,4% of all units, sold in 2024 on Strand Beach Road for between R4 million and R5 million.

11 Apartments, or 11,7% of all the units, sold for between R3 million and R4 million.

34 Apartments, or 36% of all the units, sold between R2 million and R3 million.

Sales Achieved in 3 Subsections of Beach Road

For a more detailed breakdown of highest and lowest apartment sales prices, and also prices per square meter achieved, it is necessary to divide Beach Road in 3 different sections.

3.1    Golden Mile & Town Central Sections - Located between Cape Sands (204 Beach Road) and Strandsig (96 Beach Road):

63 Sales = R150 482 334

Average Price = R2 388 608

Average sq.m Price = R22 103

Highest Price & also sq.m. price = R5 000 000 (1502, Topaz / 137 sq.m / R36 496 sq.m)

2nd Highest Price = R4 950 000 (802 Topaz / 155 sq.m / R31 935 sq.m)

2nd Highest /sq.m. price = R35 448 (Unit 12, La Mer / 134 sq.m)

Lowest apartment and sq.m. price = R633 334 (G11 Die Da Gama / 82 sq.m for R7 724 sq.m)

2nd Lowest apartment price = R900 000 (11 Eltanza – 109 Beach Road)

2nd Lowest /sq.m. price = R8 929  (504 Hibernian Towers)

3.2    Van Ryneveld Section - Located between Helderberg (73 Beach Road) and Blakes Terrace (44 Beach Road) :

17 Sales = R38 808 000

Average Price = R2 587 200

Average /sq.m Price = R21 954

Highest Price & Sq.m. Price = R2 850 000 (1007 Welgelegen / 89 sq.m / R32 022)

2nd Highest Price & Sq.m Price = R2 700 000 (903 Odeon / 107 sq.m / R25 234)

Lowest Price = R1 550 000 (206 Helderberg / 75 sq.m)

Lowest /Sq.m. Price = R15 254 (606 Welgelegen / 118 sq.m)

3.3    Parks Estate Section - Located between Kuriaki (40 Beach Road) & Peninsula Bay Hotel (21 Beach Road):

14 Sales = R31 271 167

Average Price = R2 233 655

Average sq.m Price = R26 722

Highest Price = R4 200 000 (Unit 105, Ocean View / 208 sq.m)

2nd Highest Price = R4 000 000 (Unit 13 [401], Atlantica / 162 sq.m)

Highest /Sq.m Price = R29 688 (Unit 41 [311], Peninsula Bay / 64 sq.m)

2nd Highest /Sq.m. Price = R27 228 (Unit 302, Ocean View/ 101 sq.m)

Lowest Price = R770 000 (417 Peninsula Bay - 26 sq.m)

2nd Lowest Price = R975 000 (216 Peninsula Bay - 28 sq.m)

Lowest /Sq.m. Price = R19 444 (403 Peninsla Bay / 54 sq.m.)

2nd Lowest /Sq.m. Price = R15 108 (204 Wavecrest / 97 + 8 sq.m)

If you are thinking of investing in Strand Beach Road or are considering putting your apartment up for sale, contact one of the CCH member agents specializing in this market.

CCH is the largest estate agency operating in the Strand. Our member agents sell about 12% of all properties in the Strand (i.e. one of every 8 properties).