Strand Residential Property Market Report - 2025

The Strand residential property market has demonstrated remarkable resilience and an upward trajectory during the period from October 2024 to October 2025. While the national market faced a period of stabilization, Strand benefited from a "perfect storm" of positive drivers: the continued "semigration" trend to the Western Cape, significant local infrastructure upgrades, and a more favourable lending environment following five successive interest rate cuts in 2025.

There were 778 residential sales (including own title, vacant land and sectional title) which reached a record R1,296 billion for this period compared to the R1,219 billion and 772 units of the 2024 calendar year, fuelled by a strengthening of average prices across all sectors.

1. Own Title (Freehold) Houses

The demand for freestanding homes remains the cornerstone of the Strand market. Buyers are increasingly prioritizing space and "lifestyle security," with a noticeable trend toward renovations in older suburbs. 367 Houses and townhouses sold in the 12 month period (value R628 035 050) at an average sale price of R1 711 267.

• Market Highlights:

Greenways Golf Estate remains the premier location, achieving an average price of over R5 million.

Strand North/Central continues to see strong capital growth, with high-end properties near the beachfront commanding prices above R4 million.

The Strand suburbs with the highest capital growth were:

Priced above an average price of R2 million: Onverwacht 9,22% (growing fromR1,885 million to R2,059 million), Strandvale 11,24% (growing from R2,173 million to R2,418 million), Goede Hoop 12,72% (growing from R3,035 million to R3,421 million) and Van Ryneveld 13,68%  (growing from R2,398 million to R2,727 million).

Priced below an average price of R2 million: Gustrow 9,72% (growing from R1,063 million to R1,167 million), Lwandle 19,78% (growing from R185 363 to R206 311), Rusthof 24,84% (growing from R1,048 million to R1,308 million) and Weltevreden 25,6% (growing from R1,011 million to R1,27 million).

Van Ryneveld has solidified its reputation as the "renovator's dream," with average prices rising to R2,72 million as construction on the promenade is showing good progress between the Pavillion and Welgelegen apartment along Blakes Beach.

2. Sectional Title (Apartments)

The sectional title market remains highly active with 386 sales at an average price of R1,65 million, particularly on Beach Road) and among first-time buyers and investors seeking affordability and buy-to-let properties in the inland suburbs.

• Market Highlights:

Beach Road: Remains the primary driver of value. The highest recorded sale was a luxury unit in Hibernian Towers for R9.5 million.

Greenways: Sectional title units here offer a secure lifestyle entry point at an average of R1.9 million.

Investment Yields: Rental demand remains high, with apartments showing superior yields (averaging 7% and higher).

3. Vacant Land

Vacant land is becoming an increasingly scarce commodity in Strand, leading to significant price appreciation for the few available plots. The average price per erf was R1 135 881 and 25 plots sold.

The highest residential land sale was recorded in Gustrow (2 Inkvis Street) for R2,6 million highlighting the premium placed on vacant land near the beach.

4. Suburb Breakdown by Average Price

The following table ranks Strand’s suburbs based on the average price achieved for Own Title (Freehold) houses during the 2024/2025 period, from the most affordable entry points to the most prestigious areas.

5. Market Outlook for 2026

The outlook for the Strand property market remains bullish. Several factors are expected to drive continued growth:

• Infrastructure: The completion of the Strand Seawall Promenade (Phase 2) and the Trappies Sewerage System upgrade (R80 million) in 2026 will significantly improve the town's lifestyle offerings.

• Interest Rates: With the repo rate expected to stabilize or decrease further in 2026, home loan affordability will continue to improve, drawing more first-time buyers into the market.

• Coastal Renaissance: Strand remains one of the most affordable coastal destinations in the Western Cape compared to its neighbours, making it a primary target for middle-income semigrators.

As one of the leading estate agencies in the region, CCH continues to hold one of the largest market shares in Strand. Our local expertise is your greatest asset in navigating the present market conditions.